Our Brand Story

Afsheen Jafry
3 min readOct 2, 2018


Apologise for being away from Medium. My team & I have been busy with polishing our final bits. At present, we are warming up for our Pre-ICO sales. However, we are resisting to announce specific dates as yet due to bullish-bearish-bullish markets. I believe at the moment, although we do have timelines decided, but waiting a little more before we get near to Christmas festive season, seems right.

So, a lot had been developed so far. We are working hard on our prototype, although the descriptive version of prototype is ready. White paper got its 4th revision. Website had been given some cool & interactive features. It looks nothing like a traditional ICO Project websites. But we are quite happy with it as it has more human touch to it. You can see it here.

Before going on & on about giving an account of last few weeks, I want to get on to today’s post. I would like to share our ‘brand story’ with you.


​Millions of people are misdiagnosed/undiagnosed by healthcare systems. I am talking globally & every year! A person who enjoys & appreciates personal health, these figures were shocking. ‘Millions’ stuck in my mind & I wondered how many survived & how many died?

​Well…sadly half of them! That’s right half of those millions die. Just imagine the magnitude of impact left on the loved ones, who sooner or later come to know, that the departed person could have been saved, with a more efficient healthcare system. In some cases no one knows, with a void in the lives …They are left with a question “what if?”


​Apparently the first thing that occurred to me was how can this problem be solved followed by questions such as: is this an untapped business opportunity? & most importantly how can I help people who are suffering with no resources to seek healthcare?

​Being a huge believer of technology & the difference it makes in our lives daily, I thought of developing an app that connects patients & consultant doctors. But the security threats & breaches linked to conventional databases, remained a challenge. Again, thanks to technology, blockchain is a distributed database that ensures data confidentiality, transparency, & promptness at the same time of being highly cost-efficient.

Now this technology is still in its infancy and much of its huge potential is yet to be realised.

​Challenges can be perceived as opportunities or hurdles. I chose the first one & managed to get in a partner who shared my passion & vision. An extensive market research mostly consisting one-to-one brainstorming sessions with few of my university teachers, & entrepreneurs confirmed the do-ability of the project. Market intelligence reports also confirmed the demand of the service.

​The biggest challenge was funding the project. Needless to say not many people believe or even know about disruptive technologies, & would always see it as a huge risk! Yet we are still managing to fund the project by 2 means: bootstrapping & private token sales.

​Am I still faced with challenges? Absolutely!

Am I stoppable? Definitely not!!


​So where do I stand with our business, passion & the project today?

​My team & I have developed our ERC20 token called MEDI. The Dapp (decentralised app) is in its prototype development phase. We’ve raised £70,000 so far that is one source of funding the project. From the conception to execution stage, our 11 months journey had been extremely exciting.

​What do we would gain from project completion?

  1. A Dapp that connects patients seeking 2nd opinion on their initial diagnostics WITH consultants/specialists in their respective medical fields.
  2. This service would save lives of millions of people across the globe.
  3. People who are not privileged enough to pay the service fee would be offered free service after a due diligence check.
  4. MEDI ( ERC20 tokens) price would appreciate in the stock exchange since the token would be traded as a mainstream digital currency in its own online marketplace.

Any comment, feedback, improvement suggestions are appreciated.

Thanks for reading.

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Afsheen Jafry

Values that stay close to me are passion & perceptiveness. I don’t work, I simply follow my passion…passion for knowledge sharing that keeps energy flowing.